What YouTube recommendations look at
There is no trick to beat the algorithm, but you can understand what it values.
YouTube recommends videos by predicting whether a viewer will be satisfied. Focusing on viewer satisfaction beats any trick.
Signals it uses
- Click-through rate (CTR): how often an impression turns into a click
- Watch time: how long people keep watching after clicking
- Satisfaction: likes and dislikes, survey answers, whether people keep watching
- Viewing history: your video is shown to people who watched similar ones
What you can do
- Show what the video offers within the first 30 seconds
- Cut slow parts without mercy
- Low CTR? Fix the thumbnail and title. Low watch time? Fix the opening.
Where to check
YouTube Studio → Analytics → Content shows impressions click-through rate and average view duration for each video. Compare your best and worst videos side by side.
Check where views come from
YouTube Studio → Analytics → Content → "How viewers find you" shows whether views came from Browse (home), Suggested videos, Search or the Shorts feed.
- Lots of Search: videos that answer what people look up work well for you
- Lots of Suggested: you're showing next to similar bigger videos, so keep going with that topic
- Lots of Browse: thumbnail and title click-through matter most
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